Dr. Todd Maddox is the CEO and founder of Cognitive Design and Statistical Consulting LLC and learning scientist at IKONA Health. His passion is to apply his 25 years of psychological and neuroscientific expertise, gained by managing a large human learning, memory, and performance laboratory, to help build better education and training solutions in kidney care. After receiving his Ph.D. in psychology and neuroscience, Todd embarked on a 25-year academic research career achieving status as a leader in the fields of human learning, memory, and performance. Todd has published over 200 peer-reviewed scientific articles, resulting in over 12,000 academic citations, and hundreds of speaking engagements. During his 25-year academic career he was awarded over $12 million in federal grants from the National Institute of Health, National Science Foundation, and Department of Defense to support his research. Since entering the private sector, Dr. Maddox has embarked on a mission to translate the amazing body of research conducted in the “Ivory Towers” into plain English, and to help the healthcare sector leverage this research to build better products. He is especially interested in applying his expertise in the psychology and neuroscience of learning, memory, and performance to the use of immersive technologies in healthcare.